Free Resource

Free Resource

Free Resource

Your AI GTM Team for Cyber Startups

Your AI GTM Team for Cyber Startups

Your AI GTM Team for Cyber Startups

Get instant access to 3 specialist GPTs trained to help you define your best ICP, build winning outreach, and improve GTM performance week by week.

Get instant access to 3 specialist GPTs trained to help you define your best ICP, build winning outreach, and improve GTM performance week by week.

Get Instant Access.

Get Instant Access.

Free. No spam. Unsubscribe anytime.

Free. No spam. Unsubscribe anytime.

See It in Action

See It in Action

What You're Getting

What You're Getting

3 specialist GPTs. One cyber GTM operating system.

3 specialist GPTs. One cyber GTM operating system.

Instead of using a generic AI assistant for every sales problem, you get 3 dedicated GPTs, each trained on a specific part of the Cyber GTM System and designed to work in sequence.

Instead of using a generic AI assistant for every sales problem, you get 3 dedicated GPTs, each trained on a specific part of the Cyber GTM System and designed to work in sequence.

ICP Optimizer

ICP Optimizer

Your ideal client discovery engine

Your ideal client discovery engine

Defines and prioritizes best-fit ICP hypotheses, runs the viability gate, and turns market conversations into a focused ICP you can test.

Defines and prioritizes best-fit ICP hypotheses, runs the viability gate, and turns market conversations into a focused ICP you can test.

Outreach Builder

Outreach Builder

Your lead generation engine

Your lead generation engine

Defines buyer targeting and builds outreach for your top ICP, including messaging, channels, proof assets, and qualification.

Defines buyer targeting and builds outreach for your top ICP, including messaging, channels, proof assets, and qualification.

GTM Operator

GTM Operator

Your iterative optimization engine

Your iterative optimization engine

Defines your GTM metrics and runs weekly and monthly diagnostics so you can refine targeting, outreach, and qualification with evidence.

Defines your GTM metrics and runs weekly and monthly diagnostics so you can refine targeting, outreach, and qualification with evidence.

This is for you if…

This is for you if…

You sell to security teams, CISOs, or regulated buyers and your pipeline feels unpredictable

You sell to security teams, CISOs, or regulated buyers and your pipeline feels unpredictable

You have a product and a point of view, but your ICP is still too broad or too theoretical

You have a product and a point of view, but your ICP is still too broad or too theoretical

Your outreach is going out, but replies, booked calls, and qualification rates are inconsistent

Your outreach is going out, but replies, booked calls, and qualification rates are inconsistent

You need sharper buyer-specific messaging, proof, and channel choices for one clear ICP

You need sharper buyer-specific messaging, proof, and channel choices for one clear ICP

You want a repeatable weekly and monthly GTM process instead of ad hoc changes

You want a repeatable weekly and monthly GTM process instead of ad hoc changes

You want GTM decisions grounded in market evidence, not guesswork

You want GTM decisions grounded in market evidence, not guesswork

Ready to build a more predictable cyber GTM motion?

Ready to build a more predictable cyber GTM motion?

Get access to the 3 Cyber GTM GPTs and the underlying system for ICP definition, outreach design, and iterative refinement.

Get access to the 3 Cyber GTM GPTs and the underlying system for ICP definition, outreach design, and iterative refinement.

Free. No spam. Unsubscribe anytime.

Free. No spam. Unsubscribe anytime.

What you get

What you get

Access to all 3 specialist GPTs

Access to all 3 specialist GPTs

A GTM system grounded in the Cyber GTM handbook and canvases

A GTM system grounded in the Cyber GTM handbook and canvases

A structured workflow for ICP, outreach, and refinement

A structured workflow for ICP, outreach, and refinement

How It Works

How It Works

A 4-step cyber GTM system, operationalized through 3 GPTs

A 4-step cyber GTM system, operationalized through 3 GPTs

The GPTs follow the same sequence as the Cyber GTM System. First define the ICP. Then validate it. Then build winning outreach for the top ICP. Then run diagnostics and refinement. ICP Optimizer covers steps 1 and 2. Outreach Builder covers step 3. GTM Operator covers step 4.

The GPTs follow the same sequence as the Cyber GTM System. First define the ICP. Then validate it. Then build winning outreach for the top ICP. Then run diagnostics and refinement. ICP Optimizer covers steps 1 and 2. Outreach Builder covers step 3. GTM Operator covers step 4.

What each GPT specifically does

What each GPT specifically does

ICP Optimizer

What it does:
- Defines initial ICP hypotheses from your company context, product, and market signals
- Runs the ICP Viability Gate so you can eliminate vague or weak ICPs early
- Helps you clarify pain, urgency, trigger events, budget alignment, and buyer outcomes
- Prioritizes viable ICPs and helps you select one clear "Do now" ICP
- Turns founder calls, prospect conversations, and market notes into sharper ICP refinements
- Creates market interview questions and ICP validation prompts based on the Cyber GTM System

Best for:
- Teams whose ICP is still too broad, too theoretical, or too generic
- Founders who have had some conversations, but do not yet see a clear pattern
- Narrowing the market before scaling outreach

Key operating principle:
Specificity creates signal. A narrow ICP with real pain and real urgency beats a broad market definition every time.

ICP Optimizer

What it does:
- Defines initial ICP hypotheses from your company context, product, and market signals
- Runs the ICP Viability Gate so you can eliminate vague or weak ICPs early
- Helps you clarify pain, urgency, trigger events, budget alignment, and buyer outcomes
- Prioritizes viable ICPs and helps you select one clear "Do now" ICP
- Turns founder calls, prospect conversations, and market notes into sharper ICP refinements
- Creates market interview questions and ICP validation prompts based on the Cyber GTM System

Best for:
- Teams whose ICP is still too broad, too theoretical, or too generic
- Founders who have had some conversations, but do not yet see a clear pattern
- Narrowing the market before scaling outreach

Key operating principle:
Specificity creates signal. A narrow ICP with real pain and real urgency beats a broad market definition every time.

Outreach Builder

What it does:
Builds a GTM Canvas for your top ICP
- Defines the key buyer roles: primary buyer, champion, secondary buyers, gatekeepers, and veto roles
- Clarifies buyer value, buyer risk, delivery framing, and commercial structure
- Defines the proof assets your buyers need before they trust the offer
- Creates role-specific messaging and channel strategy
- Builds systematic targeting, outreach, and qualification flows
- Defines the key metrics needed to track targeting, outreach, and qualification performance

Best for:
- Teams that have a plausible ICP and need to operationalize it into outreach
- Founders who know roughly who they want to sell to, but need sharper targeting and messaging
- Building outreach that is buyer-specific, proof-backed, and measurable

Key operating principle:
Do not start with channels or copy. Start with buyer risk, proof, and role-specific pain. Then build the outreach around that.


Outreach Builder

What it does:
Builds a GTM Canvas for your top ICP
- Defines the key buyer roles: primary buyer, champion, secondary buyers, gatekeepers, and veto roles
- Clarifies buyer value, buyer risk, delivery framing, and commercial structure
- Defines the proof assets your buyers need before they trust the offer
- Creates role-specific messaging and channel strategy
- Builds systematic targeting, outreach, and qualification flows
- Defines the key metrics needed to track targeting, outreach, and qualification performance

Best for:
- Teams that have a plausible ICP and need to operationalize it into outreach
- Founders who know roughly who they want to sell to, but need sharper targeting and messaging
- Building outreach that is buyer-specific, proof-backed, and measurable

Key operating principle:
Do not start with channels or copy. Start with buyer risk, proof, and role-specific pain. Then build the outreach around that.


GTM Operator

What it does:
- Defines or audits your GTM Scorecard
- Reviews weekly GTM signals across targeting, outreach, and qualification
- Runs monthly diagnostics to identify where the GTM motion is breaking down
- Turns transcripts, notes, and outreach records into root-cause candidates
- Helps you formulate remediation hypotheses using the GTM refinement logic
- Translates those hypotheses into concrete actions, owners, and timelines
- Helps you distinguish GTM problems from ICP problems before making changes

Best for:
- Teams already running outreach and collecting some data
- Founders who are getting mixed results and want to know what to fix first
- Monthly and weekly GTM review sessions

Key operating principle:
Do not optimize based on anecdotes. Optimize based on the metric that is off, the behavior behind it, and the root cause that explains it.


GTM Operator

What it does:
- Defines or audits your GTM Scorecard
- Reviews weekly GTM signals across targeting, outreach, and qualification
- Runs monthly diagnostics to identify where the GTM motion is breaking down
- Turns transcripts, notes, and outreach records into root-cause candidates
- Helps you formulate remediation hypotheses using the GTM refinement logic
- Translates those hypotheses into concrete actions, owners, and timelines
- Helps you distinguish GTM problems from ICP problems before making changes

Best for:
- Teams already running outreach and collecting some data
- Founders who are getting mixed results and want to know what to fix first
- Monthly and weekly GTM review sessions

Key operating principle:
Do not optimize based on anecdotes. Optimize based on the metric that is off, the behavior behind it, and the root cause that explains it.