
"He knows how enterprise buyers think."
"He knows how enterprise buyers think."
"He knows how enterprise buyers think."
— Scott Kannry, CEO @ Axio.com
— Scott Kannry, CEO @ Axio.com
ARE YOU GUESSING YOUR GO-TO-MARKET?
ARE YOU GUESSING YOUR GO-TO-MARKET?
ARE YOU GUESSING YOUR GO-TO-MARKET?
Join my
Cyber GTM
Program
Join my
Cyber GTM
Program
Join my
Cyber GTM
Program
Develop
a working GTM
motion
Develop
a working GTM
motion
Develop
a working GTM
motion
Build
traction for
Series A
Build
traction for
Series A
Build
traction for
Series A
It's a structured, time-bound Program in which we'll build a GTM motion specifically for your business based on my buy-side and cyber GTM experience.
It's a structured, time-bound Program in which we'll build a GTM motion specifically for your business based on my buy-side and cyber GTM experience.
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
★★★★★
May 2026
"We had a deal stuck and couldn't figure out why. Mike went through our comms and the demo and figured out pretty fast where we were losing the buying group. Especially with respect to complex and opaque challenges faced with procurement. He knows how enterprise buyers think and how pricing works inside big companies. Helped a lot. Would bring him in again."
★★★★★
April 2026
We came for ICP work and got way more than we expected. Mike helped us rethink our positioning, then ended up being really useful when we hit some complex enterprise partnership situations we weren't ready for. He also handed us tactical tools we put to work that same week: scripts and targeting approaches we're still running. Would work with him again without hesitation.

CEO @
★★★★★
May 2026
"We had a deal stuck and couldn't figure out why. Mike went through our comms and the demo and figured out pretty fast where we were losing the buying group. Especially with respect to complex and opaque challenges faced with procurement. He knows how enterprise buyers think and how pricing works inside big companies. Helped a lot. Would bring him in again."
★★★★★
April 2026
We came for ICP work and got way more than we expected. Mike helped us rethink our positioning, then ended up being really useful when we hit some complex enterprise partnership situations we weren't ready for. He also handed us tactical tools we put to work that same week: scripts and targeting approaches we're still running. Would work with him again without hesitation.
★★★★★
May 2026
"We had a deal stuck and couldn't figure out why. Mike went through our comms and the demo and figured out pretty fast where we were losing the buying group. Especially with respect to complex and opaque challenges faced with procurement. He knows how enterprise buyers think and how pricing works inside big companies. Helped a lot. Would bring him in again."
★★★★★
April 2026
We came for ICP work and got way more than we expected. Mike helped us rethink our positioning, then ended up being really useful when we hit some complex enterprise partnership situations we weren't ready for. He also handed us tactical tools we put to work that same week: scripts and targeting approaches we're still running. Would work with him again without hesitation.

CEO @
★★★★★
May 2026
"We had a deal stuck and couldn't figure out why. Mike went through our comms and the demo and figured out pretty fast where we were losing the buying group. Especially with respect to complex and opaque challenges faced with procurement. He knows how enterprise buyers think and how pricing works inside big companies. Helped a lot. Would bring him in again."
★★★★★
April 2026
We came for ICP work and got way more than we expected. Mike helped us rethink our positioning, then ended up being really useful when we hit some complex enterprise partnership situations we weren't ready for. He also handed us tactical tools we put to work that same week: scripts and targeting approaches we're still running. Would work with him again without hesitation.
CYBER GTM PROGRAM IS
CUSTOMIZED FOR EVERY CLIENT
CYBER GTM PROGRAM IS
CUSTOMIZED FOR EVERY CLIENT
(Example configurations below)
(Example configurations below)
(Example configurations below)
MINIMUM
FAST
HANDS-OFF

GTM Diagnosis

Tailored GTM Fix
Tailored GTM Fix
Done for You
I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month
We build your GTM together, you perform market validation. Done over 6 months
I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit
WHAT YOU GET
Specific GTM blockers that are holding your sales back right now
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
Fixes that you need to develop and apply to unblock your GTM
Operational within 3-6 months - depending on product-market fit and how quickly you perform market validation
Operational within 3-6 months - depending on product-market fit
Freed-up capacity to put into product - saved by fully delegating GTM motion design and market validation
WHAT I DO FOR YOU
MINIMUM
FAST
HANDS-OFF

GTM Diagnosis

Tailored GTM Fix
Tailored GTM Fix
Done for You
I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month
We build your GTM together, you perform market validation. Done over 6 months
I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit
WHAT YOU GET
WHAT YOU GET
WHAT YOU GET
Specific GTM blockers that are holding your sales back right now
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
Fixes that you need to develop and apply to unblock your GTM
Operational within 3-6 months - depending on product-market fit and how quickly you perform market validation
Operational within 3-6 months - depending on product-market fit
Freed-up capacity to put into product - saved by fully delegating GTM motion design and market validation
MINIMUM
FAST
HANDS-OFF

GTM Diagnosis

Tailored GTM Fix
Tailored GTM Fix
Done for You
I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month
We build your GTM together, you perform market validation. Done over 6 months
I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit
WHAT YOU GET
Specific GTM blockers that are holding your sales back right now
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
Fixes that you need to develop and apply to unblock your GTM
Operational within 3-6 months - depending on product-market fit and how quickly you perform market validation
Operational within 3-6 months - depending on product-market fit
Freed-up capacity to put into product - saved by fully delegating GTM motion design and market validation
WHAT I DO FOR YOU
MINIMUM
FAST
HANDS-OFF

GTM Diagnosis

Tailored GTM Fix
Tailored GTM Fix
Done for You
I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month
We build your GTM together, you perform market validation. Done over 6 months
I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit
WHAT YOU GET
Specific GTM blockers that are holding your sales back right now
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
GTM motion that works best for your business right now (one validated Ideal Client Profile ready for outreach)
Fixes that you need to develop and apply to unblock your GTM
Operational within 3-6 months - depending on product-market fit and how quickly you perform market validation
Operational within 3-6 months - depending on product-market fit
Freed-up capacity to put into product - saved by fully delegating GTM motion design and market validation
WHAT I DO FOR YOU
FAQs
FAQs
What actually happens during the Program?
This Program is designed to save you the expensive and lengthy go-to-market trial-and-error.
It's not consulting. We'll be building together: a scalable GTM tailored to your business. We'll work online, live.
Expect zero theory or consultant speak. Meaning - we get tactical.
We start by uncovering weaknesses in your current offer, targeting, and outreach based on my GTM and cyber buy-side experience.
Then we apply targeted tactical fixes and build a GTM motion that works for your business right now.
Every step of the way, we market-test changes to validate the effectiveness of your new GTM.
What actually happens during the Program?
This Program is designed to save you the expensive and lengthy go-to-market trial-and-error.
It's not consulting. We'll be building together: a scalable GTM tailored to your business. We'll work online, live.
Expect zero theory or consultant speak. Meaning - we get tactical.
We start by uncovering weaknesses in your current offer, targeting, and outreach based on my GTM and cyber buy-side experience.
Then we apply targeted tactical fixes and build a GTM motion that works for your business right now.
Every step of the way, we market-test changes to validate the effectiveness of your new GTM.
What do I walk away with?
The aim: you walk away with a GTM that works for your business and allows you to create non founder-led traction.
Meaning: you can build a convincing case for your Series A raise.
What do I walk away with?
The aim: you walk away with a GTM that works for your business and allows you to create non founder-led traction.
Meaning: you can build a convincing case for your Series A raise.
Is this right for my business size/product?
SIZE:
If you are pre-funding, this is not a fit (yet).
If you are Seed-stage, then I can help.
PRODUCT:
If you sell cybersecurity solutions B2B, I can help regardless of the specific product or service.
How is it possible to have such a wide range?
Answer: Success in bringing any cybersecurity solution to market comes from aligning with clients’ cyber risk management dynamics - something I’ve been doing inside enterprises for years.
The trick is to identify and pull the right risk levers for each solution. That is what we’ll do in the Cyber GTM Program.
Is this right for my business size/product?
SIZE:
If you are pre-funding, this is not a fit (yet).
If you are Seed-stage, then I can help.
PRODUCT:
If you sell cybersecurity solutions B2B, I can help regardless of the specific product or service.
How is it possible to have such a wide range?
Answer: Success in bringing any cybersecurity solution to market comes from aligning with clients’ cyber risk management dynamics - something I’ve been doing inside enterprises for years.
The trick is to identify and pull the right risk levers for each solution. That is what we’ll do in the Cyber GTM Program.
What is the investment?
Every product is different, and every team is different. That's why the Program is customized for every client.
Pre-configured options below illustrate the scope of typical engagements.
They go from lowest to highest on the investment spectrum.
1) “GTM Diagnosis” - I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month.
2) “Tailored GTM Fix” - We build your GTM together; you perform market validation. Done over 6 months.
3) “Tailored GTM Fix - Done for You” - I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit.
We'll customize the engagement based on how fast you want your GTM ready and how much work you want to put in.
What is the investment?
Every product is different, and every team is different. That's why the Program is customized for every client.
Pre-configured options below illustrate the scope of typical engagements.
They go from lowest to highest on the investment spectrum.
1) “GTM Diagnosis” - I diagnose your current GTM blockers & required fixes based on your prior client interactions. Done in a month.
2) “Tailored GTM Fix” - We build your GTM together; you perform market validation. Done over 6 months.
3) “Tailored GTM Fix - Done for You” - I build your GTM and perform market validation for you. Done in 3-6 months depending on product-market-fit.
We'll customize the engagement based on how fast you want your GTM ready and how much work you want to put in.

CISO-Aligned Sales
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cyber startups build scalable GTM faster.
Ex buy-side cyber exec
Governed $100M cyber program
17 years in enterprise cyber
Free value
Checklist
One-pager
One-pager
One-pager
Custom GPTs
Tool
Handbook
Legal stuff
© 2025-2026 Mike Sobiegraj. All rights reserved

CISO-Aligned Sales
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cyber startups build scalable GTM faster.
Ex buy-side cyber exec
Governed $100M cyber program
17 years in enterprise cyber
Free value
Checklist
One-pager
One-pager
One-pager
Custom GPTs
Tool
Handbook
Legal stuff
© 2025-2026 Mike Sobiegraj. All rights reserved

CISO-Aligned Sales
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cyber startups build scalable GTM faster.
Ex buy-side cyber exec
Governed $100M cyber program
17 years in enterprise cyber
Free value
Checklist
One-pager
One-pager
One-pager
Custom GPTs
Tool
Handbook
Legal stuff
© 2025-2026 Mike Sobiegraj. All rights reserved

CISO-Aligned Sales
by Mike Sobiegraj
Former long-time enterprise cyber executive. I help cyber startups build scalable GTM faster.
Ex buy-side cyber exec
Governed $100M cyber program
17 years in enterprise cyber
Free value
Checklist
One-pager
One-pager
One-pager
Custom GPTs
Tool
Handbook
Legal stuff
© 2025-2026 Mike Sobiegraj. All rights reserved


